FEATURE ARTICLE

Feature Article

How to Make Your Grand Opening a Success

Grand openings are a great way to start your business on the right track from the beginning. This is a very effective approach to make the surrounding towns and community aware of your new business and what you offer. Here are a few ways to help you make your grand opening a success and keep you from losing money on giveaways.

Giveaways

Free giveaways are a powerful marketing strategy that will help bring in new customers and repeat customers. When people are trying a product risk free they are more likely to recognize the quality and value it has for them. They are more likely to continue to use that product and therefore, come back to purchase more of what you offer.

HELPFUL BUSINESS TIPS

Helpful Business Tips

What Sets Your Company Apart From It's Competition?

If you are a business owner, one of your concerns may be how to set your company apart from your competition. To succeed in the business world you have to do something that shows your consumer or prospective consumers that you can do something for them that is far greater than your competition. Below are some helpful ways to create a unique selling point for your company that will be sure to set your company apart from the rest.

Define your selling point:

In order to set your company apart from your competition, you must have a selling point; whether it is quality, service, convenience, low prices, or reliability; these advantages are unique to your business and they are going to grab the attention of prospective consumers if followed through in a correct manner.

FUN BUSINESS FACTS

Fun Business Facts
  • The highest publicly reported amount spent on a domain name was $7.5 million, on the domain name business.com.
     
  • Warner Communications spent $28 Million for the copyright of the song "Happy Birthday."

Go Green in Your Office

Go Green in Your Office

Artificial lighting accounts for 44 percent of electricity use in an average office building. Make it a habit to turn off the lights when you're leaving a room for 15 minutes or more and use natural light when you can. Purchase Energy-Star-Rated light bulbs and fixtures which use at least two-thirds less energy than regular lighting. Install timers or motion sensors that automatically shut off lights when they're not needed.

WHAT ARE THE ADVANTAGES OF TELECOMMUNITING?

With the falling economy and the rise in gas prices, employees are going to great lengths to cut out their commute even if it means a pay cut. In a recent study, 37 percent of technology workers were willing to cut out 10 percent of their salaries to telecommute. If your company is considering this option, here are some advantages to help you decide:

  • Improves Health: Working from home reduces stress and allows more time for exercise and eating healthier.
     
  • Saves You Money: Telecommuting saves you money on gas, tolls, bus fare, railroad fees and even keeps you from spending extra money on a morning coffee.
     
  • Closer Proximity to Family: Working away from home when you have children can be an added stress. Having the extra time can build stronger family ties and reduce stress by being there when your child comes off the bus or not having to worry about finding a babysitter.
     
  • Increased Productivity: There has been a large increase in the amount of work completed in a single workday than ever before. Telecommuters are more likely to spend the extra hours they would spend commuting on work and even spare a few hours on the weekend since their work is easily accessible.
     
  • Flexibility: There is no longer a need to job hop when your lifestyle changes. If you are moving to a new location, telecommuting will allow you to keep working for that present employer without the set back of having to retrain a new hire.
     
  • Preserves Energy and the Environment: Cutting out the commute to work will help decrease the air pollution and reduce the size of parking lots and highways that are consuming large amounts of surface area. If more people work from home, we will be able to reduce the amount of energy it takes for production, maintenance and repair of the equipment we use to commute to and from work everyday.