The Gates
Danny Kane, entertainment entrepreneur, Rod Surut, restaurant and
lounge entrepreneur and nightlife veteran Redd Stylezz have recently
joined forces in opening The Gates, a new venue located in Chelsea,
NYC. Previously known as the Biltmore Hotel, this decadent space
with lavish marble walls, an open fire place and crystal chandeliers
reflects the timeless and classic nature of genuine luxury. The
Gates will feature an exclusive line up of the world’s best DJs,
events, premieres and launches, fusing each party with its own
iconic style.
What EO did for The Gates
Website Design
Given the history and elegance of the space, it was important that The Gates’ website reflect that same caliber of style. The goal in creating the design of the website was to incorporate a rich color scheme, a graphic of the gates and high quality images of the venue to provide site visitors a clear vision of what they can expect when visiting The Gates. Site visitors can use the website as a point of reference for menus, upcoming events, recent press articles and contact information.
Ambassador Program
In order to create the atmosphere Danny Kane and his partners were looking for, an Ambassador Program was developed. This program allows the venue owners to fill the place with great clientele based in an organic way. Ambassador status is offered to only a select group of influential individuals who have been chosen by The Gates because of their shared vision and potential to contribute distinctive styles and personalities to this unique destination. EO developed the capability for those chosen as Ambassadors to sign into the system, sign up members on a permanent mailing list, RSVP non members and export the total list to keep track of how many members attend the venue on a specific date.
The general benefits of Ambassadorship are having access to The Gates’ exclusive VIP room, priority reservation service, receiving invitations to special events, inclusion in the Founding Ambassador Rewards Program, and a VIP/Founding Ambassador Card pre-loaded with an introductory balance as a gift that can be used towards future purchases at The Gates.
Business Card Design
In addition to our web design services, EO also designed business cards for the venue. After a discussion with the client in regards to their vision, business cards were created to reflect a rich, elegant color scheme while incorporating the gates in which the venue is named after and know for.
