Lang Staffing Partners' and EO
New site launched on February 2009
Business Purpose: Lang Staffing Partners was founded to provide expert solutions for long or short term temporary staffing across all disciplines. Lang is a New York City based company with a range of professionals who have an intimate knowledge of clients needs which translates into strong, lasting placement activity.
The
Site Before EO
Before Lang hired EO to redesign their site, their old site was a flash website which is not ideal for Search Engine Optimization since the site is primarily made up of images and not text. Search engine optimization scans the content on a website to create a higher "page rank" and generate more traffic.
Some problems with their old site were the amount of unnecessary pages that made it difficult for a client to navigate through and created too many steps to get to an end result. Although, the use of corporate blue added to the professionalism that Lang portrays, the site was composed of a simple design with minimal images and a poor layout.
The Site After EO
Once Lang hired EO, we began by meeting with them and understanding their business, their vision for their new site, as well as who their target market was.
Based on this we developed a new design that focused on a high end professional look with a focus on the job categories that they offer. We did this by creating tabs that were clear and easy to find and pages that are easy to navigate through. We used varying colors to bring focus to this area of the site and differentiate between categories.
The new design incorporated a corporate blue with a modern, fresh design. Including flash components that will not affect Search Engine Optimization and will still enhance it's look with large fading images that give you an idea of what the business offers from the moment you enter the site.
We also added the ability for clients to apply for jobs under the job descriptions and an administration tool for the staff to easily manage the jobs that are constantly changing.
Because the site and the business is geared for clients who are looking for employment we wanted to make sure the site was user friendly and personal. Since searching for a job can be very stressful we wanted to make sure the viewers felt at ease when navigating and applying for jobs.
Overall, the site has a fresh high end professional look that is easily accessible for clients and for the staff.
